Palace Cinemas and Honda Australia are thrilled to continue their partnership in 2013 to "Share Dreams" with Australian movie lovers.

The partnership will see Honda commercials played on all Palace Cinema screens, as well as shared communications and value-adding activities with our combined customer bases.

Honda Australia Marketing Manager, Mr. Kevin Lillie, is excited about Honda’s new partner. “Within minutes of meeting the Zeccolas [Palace Cinemas’ owners], we knew we were dealing with a company that shared our passion and values.

“Both companies were founded by visionary individuals with big dreams. Palace Cinemas’ Antonio Zeccola and Honda Founder, Soichiro Honda both overcame many obstacles to see their dreams and visions come to life,” Mr. Lillie said.

Benjamin Zeccola, Executive Director of the family owned Palace Cinemas, said; “At Palace Cinemas, we are striving to provide the optimum entertainment experience and our patrons are entitled to have high expectations. We are very particular about every aspect of our business and we have been seeking a partner with a brand that shared our values.

“Honda is one of those rare companies. They share our passion for creativity and quality and we both challenge the conventional to bring an outstanding experience to our patrons,” Mr. Zeccola said.

In this whimsical 15 second film, the Honda factory robots bring to life one of their favourite movie scenes.

To promote the corporate partnership between Palace Cinemas & Honda, DraftFCB have produced a new cinema ad, PSYCHO, showing how a love for movies have brought the two companies together

Click here to visit the Honda website | Read more