Astor: The Founder + Food Inc.20th January, 2017
THE FOUNDER is a drama that tells the true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Impressed by the brothers’ speedy system of making the food at their San Bernardino hamburger stand and the crowds of patrons it attracted, Kroc immediately saw franchise potential and manoeuvred himself into a position to be able to pull the company from the brothers and create a billion-dollar empire. And thus McDonald’s was born.
The current method of raw food production is largely a response to the growth of the fast food industry since the 1950s. The production of food overall has more drastically changed since that time than the several thousand years prior. Controlled primarily by a handful of multinational corporations, the global food production business – with an emphasis on the business – has as its unwritten goals production of large quantities of food at low direct inputs (most often subsidized) resulting in enormous profits, which in turn results in greater control of the global supply of food sources within these few companies. Health and safety (of the food itself, of the animals produced themselves, of the workers on the assembly lines, and of the consumers actually eating the food) are often overlooked by the companies, and are often overlooked by government in an effort to provide cheap food regardless of these negative consequences.