Rodriguez was the greatest ‘70s US rock icon who never was.

Momentarily hailed as the finest recording artist of his generation, he disappeared into oblivion – rising again from the ashes in a completely different context a continent away. SEARCHING FOR SUGAR MAN is a film about hope, inspiration and the resonating power of music.

In the late ‘60s, a musician was discovered in a Detroit bar by two celebrated producers who were struck by his soulful melodies and prophetic lyrics. They recorded an album that they believed was going to secure his reputation as one of the greatest recording artists of his generation. In fact, the album bombed and the singer disappeared into obscurity amid rumors of a gruesome on-stage suicide. But a bootleg recording found its way into apartheid South Africa and, over the next two decades, it became a phenomenon. Two South African fans then set out to find out what really happened to their hero. Their investigation led them to a story more extraordinary than any of the existing myths about the artist known as Rodriguez.