We’re delighted to announce our newly built Melbourne café and bar the Overlook, named from the iconic Overlook Hotel in The Shining is a silver winner in the 2017 Melbourne Design Awards. Adjoin to our heritage-listed Astor Theatre, the Overlook’s brand design complements the cinema’s eclectic eccentricity and art deco styled interiors.
The project creator and leading graphic design agency, Principle Design is to be presented with the award for the Graphic Design (Illustration & Type) category at the DRIVENxDESIGN Awards Presentation tomorrow night. This award celebrates creativity and innovation in the traditional or digital visual representation of ideas and messages.
The branding for the Overlook was created to inspire a sense of luxury and prestige, designed in conjunction with the aesthetic of The Astor, with features distinguishable enough for the brand to sit on its own. Paying homage to the Stanley Kubrik film, The Shining, the Overlook brand promotes a subtle symbolic relationship with the luxurious hotel.
The Overlook is the perfect complement for a pre-movie catch up, post-film debrief or an interlude between double features. The menu offers a curated selection of fine wines, craft beers and carefully considered cocktails. To sit alongside the dashing drinks menu is a food selection courtesy of some Melbourne fine food icons, including D.O.C, Milk the Cow, Doughboys and Baking Bad.
Nomination Link: https://drivenxdesign.com/MEL17/project.asp?ID=15796&Category_ID=7951
Purchase tickets to the Astor: http://www.astortheatre.net.au/